...and he's back on our TV screens tonight. Yes, Sir Alan Sugar is back, as series two of The Apprentice starts tonight on BBC2. I've watched the American versions as well (where the bitchy in-fighting of the female contestants is simultaneous depressing and highly amusing), but I have to say Sir Alan is far more entertaining than Donald Trump, largely due to his downright blunt manner. Never one to suffer fools gladly, he can be quite rude in the boardroom sackings, although if the last series is anything to go by, being a gobby upstart seems to win him over quite successfully.
So what fate awaits the winner? Well last year's successful candidiate, Tim, is now launching a delightful product, the Integra Face Care System. Lucky him... I suspect that an expansion of the shopping channel sales task wasn't quite how he pictured the job upon finding out he'd won. That's the main problem for the winner, they'll more than likely end up involved in flogging Amstrad's less than impressive range of goods. Take for example the E-m@iler Plus (oh look, they used an @sign, how cutting edge..): on it's launch a few years back, it was retailing for round about the hundred pounds mark; I saw it today going for just £12.99. Maybe Sir Alan should target candidates who can come up with some better, more viable product ideas for him
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