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Sunday, July 17, 2005

Who's afraid of the big bad building?

I have an appointment on Tuesday. Not a problem in itself, but the location is somewhat troubling me, being as it is a local building of some repute. I don't know why this is bothering me so much, after all it's only bricks and mortar. I won't be swallowed whole, leaving only a trace of fabric to hint at my once having been there.

An address can have a strong impact - after all, as all the property shows tell us, it's all about location location location. Where we live defines us in the eyes of others, whether signifying our wealth, or tarring us with an unfair brush based on the acts of some neighbours (in a previous job, applicants for new positions were initially judged by address alone - if the candidate lived in a street deemed unworthy, then no amount of experience or talent would be good enough for those in charge). Our locale can also bring a sense of belonging, building a community of common interest amongst neighbours.

Individual buildings can also have an effect on our behaviour: the homes of murderers are razed to the ground, or become macabre tourist attractions; and a happy family home, when the owners finally come to sell, radiates comfort and a welcoming air.

Throughout history, architects have exploited the power to influence our feelings, with gothic cathedrals soaring skywards to the heavens and inspiring awe, and finishings in the grander hotels reflecting their guests' desired self-image of exclusivity, opulence and conspicuous consumption.

So it's not just me being silly - I'm merely reflecting the power that design, history and reputation bring to bear on the buildings which surround us.

Yeah right.

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